Video award: Ukrainian visual effects studio wins MTV Video Music Award

11:13 Aug. 31, 2016

Ukrainian visual effects studio wins MTV Video Music Award

In this Feb. 7, 2016 file photo, Coldplay singer Chris Martin performs during halftime of the NFL Super Bowl 50 football game, in Santa Clara, Calif. (AP Photo)

Gloria FX's work for the music video to Coldplay's Up&Up won in the category Best Visual Effects 

The prize was given to Israeli directors Gal Muggia and Vania Heymann and Ukrainian studio Gloria FX from Dnipro. They have created surrealistic visual effects for Coldplay's song "Up&Up" video. The clip was shot in Kyiv and Los Angeles. 

Lead vocalist of Coldplay Chris Martin called the clip "one of the best videos people have made". It has beaten clips from Adele, Zayn, The Weeknd, and FKA Twigs in the nomination. The clip was released in May. Since then, it has been viewed over 75 million times on YouTube.

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